This is an exploration of digital fashion photography—an editorial for a magazine that does not exist, constructed entirely in 3D. Every element, from the set design to the garments, has been modeled from scratch, merging references from multiple sources into a cohesive visual narrative. The avatar wears a digital reconstruction of Look 39 from Balenciaga’s 53rd couture collection, a contemporary interpretation of Cristóbal Balenciaga’s iconic Rose Dress, famously photographed by Irving Penn in 1967. The original garment, designed by Demna, consists of 47 meters of black nylon fabric that must be assembled and styled each time it is worn—an ephemeral quality mirrored in the digital recreation, which was sculpted by draping and pinning virtual fabric around the avatar.

The set design references a photoshoot by Rob Tennent for Man About Town AW24, tapping into the visual language of liminal spaces and ambiguous interiors. The editorial’s fictional magazine cover playfully mimics Bricks Magazine, an independent publication discovered during my time in London. This project reflects a fascination with the in-between—between reality and simulation, between fashion’s archival past and its evolving digital future.